Our guest blog comes from Sue Downey, Nannypalooza
Happy National Nanny Recognition Week. It is a week of celebrating in the nanny community. Last year I wrote a blog post about what NNRW means to me. I love celebrating nanny care. It has been a great career for me and the community of nannies means quite a great deal to me.
But NNRW is also a great opportunity for us and I am not sure we are doing enough to capitalize on it. The nanny industry as a whole has changed immensely in the past few years. Big sites like Care.com have increased not only our visibility but also have made having a nanny something that even more families desire. There are more and more nannies across the U.S., and not just in the big East and West coast cities where they have been for decades. It is not uncommon to find families looking for nannies in cities like St. Louis, Cincinnati and Dallas. It is not only for the ultra wealthy families anymore either. Certainly, having a nanny is more expensive than other forms of child care, but more and more upper middle class families see the benefit and decide to make the sacrifice necessary.